Wednesday, May 09, 2007

Losers: Midway: New IPs Fail - Kotaku

Losers: Midway: New IPs Fail - Kotaku

It has nothing to do with the new IP's themselves.

The problem with new IPs is if they don't get proper advertising...the average consumer isn't going to notice them. The flip side is that new IP's don't usually get as much financial backing as tried-and-true unending sequel games.

Games like God of War and Gears of War were advertised to hell and back (and it paid off). So not only does the game have to be has to be presented to gamers all over...which isn't an easy or cheap task.


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