Desire for Wii end in death?

My friend Jaret reports per X96.1 in Utah that a radio station in California held a contest to win a Wii. The name of the game was, "Hold your wee, for a Wii."

The objective for the contestants was to drink as much water as they could without going to the restroom. One losing contestant went home and passed away, supposedly from drinking too much water?

Be careful on what you're willing to do for these new generation consoles, kids.

Update: Death was caused by "Water Intoxication" according to Joystiq.