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Monday, April 09, 2007

HD-DVD and Blu-ray get cheaper; the latter is still double the price

Amazon.com: Toshiba HD-A2 HD-DVD Player: Electronics

Now the above links to a varying priced model of HD-DVD player. At the time of this writing, it is $309.99. However, I've seen ads for local stores selling the player from $299.99 to $349.99.

Later this year, Sony is dropping the Blu-ray price bracket with their BDP-S300 model. The price will lower to $599.99 and is planned for the summer. Currently, Blu-ray players are around $1000. Naturally, us gamers will scoff at that and say, "Just buy a PS3!" However, remember that the average consumer is not a gamer, so assuming they know as much as we do about consoles is blasphemy.

Point being: $299.99 is a much more acceptable price than $599.99 for a movie player. This pricing move means one of two things: Toshiba is being competitive, or they are in trouble.

Since Toshiba just released a new model, the numbers are skewed by consoles, and neither format is selling particularly well, I think we're just seeing Toshiba putting forth a better effort. Others might think HD-DVD is already dead.

Until the Blu-ray camp gets its standards in gear and start providing quality goods, I'm not going to fall for their trap.

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