Will Sony...?

Provide anything similar to MS's web services? These services have resulted in oddball-but-totally-sweet online toys such as 360voice.com, gamerscorechart.com, and mygamercard.net so far.

Gather a real community? Xbox gamers have a dedicated gaming community. The only good community in the Playstation world I've experienced is the one for homebrewers and modders. While Sony has some dedicated fans, they certainly don't seem as cut-throat and "interested" as Nintendo or Xbox fans.

Get employees involved directly with the consumers? Microsoft employees place themselves in the Xbox community, and are open for direct communication. We've already wondered who could be a Sony-version of Major Nelson.

It will be interesting to see how Sony goes "beyond the game" other than shoving their published media down our collective throats. Concentrating on gaming rather than media seems like it would benefit the industry as a whole, and so far, Sony doesn't seem to be doing that.